The choice of a place to start a business is extremely important because it can determine whether or not viability. Is not the same choosing a location for a cafe, which for a hairdresser or a supermarket. The following will analyze the major characteristics:
Location Location is the most important feature when starting a business.
A priori, the ideal location is the center of a city, however, is not essential, apart from that rents in these areas are very expensive. A place in a neighborhood can be as profitable as in the center if the rent due is affordable. If the center is chosen as the location can be chosen to choose side streets that are less visible but much lower rent. In the case of the districts should they opt for stores located on main streets where traffic is high, except that business case with a lot of attractiveness as supermarkets, which are priority dimensions, or businesses such as restaurants and haircuts. The frequency with which the client comes to establishing more or less determines the weight of the location factor. If the customer goes to a very frequent or daily, the location is very important factor (eg, bars, bakeries, stationery, etc.). If the client comes sporadically, then the location is less important (eg, hair salons, hardware stores, etc). In any case, if this is an area where there is much competition for a particular type of business should be chosen a main road or choose another area city. An extra plus for the business location is whether this is in the corner of increasing its visibility and potential (a typical example of this are the banks).
The environment in which business is located also affects the profitability. If our business is in the vicinity of a public building like a library, a university or medical center will have a more pedestrian traffic which will mean more potential customers. If we have a supermarket next also will be a considerable attraction of people. In the case of clothing stores, is better than they are in proximity to other consumers as like to look at and compare many stores before making a purchase. In general, shopping is an ideal environment for starting a business, unless there is too much competition for our business.
Another factor to consider is the demographic. Bear in mind the type of client that runs the business, if you're young, adult or elderly. If our customers are young look for neighborhoods where the density of these high, such as neighborhoods or building new public housing. We can see in our city council demographic information by neighborhood to hit better with our location. Size
The dimensions required to operate a business vary greatly depending on the type of business. You should consider a number of questions to get an idea of \u200b\u200bthe size you need: how much space is required to serve the public and explain the products? Do I need to store and what size? Does it require waiting area and what size? Do we need to showcase to display products and what size? Need an office?, Etc. Is not the same to a shoe store than a restaurant or a supermarket. Transfer
Having to pay a transfer is profitable only when it comes to rooms in which are left equipment necessary to conduct business as a bar or a hairdresser. If the business you're going to ride it has nothing to do with the current pay probably will not interest a transfer unless the lease is for many years. Local transfers should be avoided where you would undertake a comprehensive reform, since the transfer is money lost.
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